Chapter 5: Supply Chain & Ingredient Costs

You've probably done a rough costing of your beer at some point. Most people who think about opening a brewery have. You work out what the malt costs, add up the hops, factor in yeast, and arrive at a number that makes the whole thing look viable. The problem is that rough costings miss half the picture, and the half they miss is the half that kills you.

Let's start with what you're up against.