The Uncomfortable Truth

If you've spent your career in IT or consulting, you're used to a world where problems have logical solutions. People don't work that way. They're inconsistent, emotional, unreliable, and occasionally brilliant. Managing them is a craft in itself — one that takes years to learn and that most brewery owners never expected to need.

The staffing nightmare isn't just about cost, though the cost is bad enough. It's about the fact that employing people transforms your simple brewing business into something far more complex, far more regulated, and far more stressful than you ever imagined when you were dreaming about hops and malt.